Privacy Policy (GDPR、CCPA/CPRA) FUJIYAHOTELS & RESORTS

We at FUJIYA HOTEL Co., Ltd. ("we", "us", "our" or "Fujiya Hotel") value your privacy and are committed to taking care of your Personal Data, which is a responsibility that we take very seriously.

This Privacy Policy explains how we may use the Personal Data we collect when you visit our website fujiyahotel.jp/ fujiyahotel.net/ yumotofujiya.jp/ hakonehotel.jp/ fujiview.jp/ fruitpark.jp/ fujiyahotel.co.jp/ go-fujiyahotelsresorts.reservation.jp and certain inquiry pages managed by Fujiya Hotel under the third-party domain "inquiry.talkappi.com" (collectively, the"Website"), inquire about our services, or use our products and/or services such as making a booking with us, or are employed by us. It also explains how we comply with EU legislation related to data protection (EU General Data Protection "GDPR") the California Consumer Privacy Act ("CCPA/"CPRA") and what your rights are under these legal frameworks.

FUJIYA HOTEL Co., Ltd. is the data controller of the services offered through this website. Our registered office is at 359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa, 250-0404 Japan.

1. What type of Personal Data do we collect from you?

Personal Data means any information relating to you which allows us to identify you, either directly from that data or because we combine that information with other data about you.

When you use our Website, including booking services and/or products with us, or interact with us in relation to our services and/or products, you may provide us with your Personal Data, or we may obtain Personal Data about you.

We may process the following Personal Data:
  • Contact details and personal identifiers: such as your name, address, date of birth, gender, telephone number, email address;
  • Service and booking data: customer number, information on services used, information required to cater the customer's request for guest rooms and leisure activities, special needs for assistance due to health conditions and other reasons, as well as likings and preferences and other lifestyle-related information;
  • Transaction and payment data: credit card number, CVC, bank account information, billing address;
  • Records of your interactions with us: such as inquiries you make, questions you have, or content of any other interactions with us;
  • Employment related information: such as worktime recordings, other content from the working contract;
  • Internet information: including your use of and movements through our Website, the date and time of your visit or use of our Website, IP addresses, device and OS information such as type and ID, browser type and ID, plug-ins, cookie data, country of access, browsing history, consent information;

2. Where do we collect your Personal Data from?

We will collect Personal Data from several sources. These include the following:
  • Directly from you: when you use our Website, book our services and/or products, contact us by email or communicate with us directly in some other way.
  • Our website: provides us with information about how you use it and the devices that you use to connect to our Website. Like many other websites, we use so-called "cookies". Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our Website. If you have given your consent to our use of cookies you can revoke your consent any time. Please find a detailed list of all cookies we use in our Cookie Policy: https://www.fujiyahotel.co.jp/en/cookie_policy/index.html.

3. Why do we collect your Personal Data and on what legal basis?

The table below describes the main purposes for which we process your personal data, the categories of your information involved and our lawful basis for being able to do this.
Purpose Personal Data used Lawful basis
So that we can provide our website to you
IP address and consent information
We have a legitimate interest in our website working properly.
Ensuring IT support and network security
Use of and movements through our Website, the date and time of your visit or use of our Website, IP addresses, device and OS information such as type and ID, browser type and ID, plug-ins, country of access, browsing history
We have a legitimate interest in ensuring our systems are secure.
To manage your bookings and provide services and/or products to you
Name, address, telephone number, e-mail address, date of birth, gender, transaction and payment data
This is necessary to fulfil our contract with you.
To invoice you and receive payments/settlements from you
Name, telephone number, e-mail address, transaction and payment data
This is necessary to fulfil our contract with you.
Analysing the usage of our website
Cookies, IP address, browser type, plug-ins, device type and ID, country of access, browsing history, website activity
We only use your personal data for analytical purposes if you gave us your consent.
Optimizing ad delivery on our website
Cookies, IP address, browser type, plug-ins, device type and ID, country of access, browsing history, website activity
We only use your personal data for advertisement purposes if you gave us your consent.
Customer satisfaction surveys
Content of the survey
We have a legitimate interest in receiving feedback of our provided service.
To deal with inquiries, and other communications from you
Name, e-mail address and content of inquiry
This is necessary to fulfil our contract with you.
To manage your payroll and attendance
Name, address, e-mail address, phone number, and other information relevant for our employee-employer relationship
This is necessary to fulfil our contract with our employees.
For the purpose of complying with any legal and regulatory requirements
Name, address, telephone number, e-mail address, date of birth, credit card details/account details, contact history, information on services used
We have a legal obligation to comply with any legal or regulatory requirements.
Storage of records relating to you and also records relating to our business
All the personal information we collect about you
To be able to manage and fulfil our contract with you, we may have a legal and/or regulatory obligation to do so and we also have a legitimate interest to keep proper records.
Some of your Personal Data may be required due to legal, contractual, or other obligations. Failure to provide this data may impact our ability to fulfil our contract with you or comply with relevant legal obligations. For other Personal Data, whilst you may not be under an obligation to provide it to us, if you do not provide it, we may not be able to properly perform our services for you. Without your Personal Data, you may be unable to complete bookings or purchases on our Website.

4. Who we share your Personal Data with?

In order to operate our Website and provide you with the services and/or products you have booked we may need to share your Personal Data with third parties. This includes sharing your Personal Data with and companies engaged by us to manage our relationship with you and provide you the services described above.
We may share your personal data with the following recipients:
  • Sub-contractors: such as analytics and feedback providers, advertising and marketing platform operators, reservation and travel service providers, payment and transaction processing providers, or business management and SaaS service providers
  • Government and law enforcement agencies: where we are required to do so by law or to assist with their investigations or initiatives.
We do not disclose Personal Data to anyone else except as set out above unless we have your consent, or we are legally obliged to do so. These recipients will only process your Personal Data to perform tasks and duties on our behalf and in compliance with this Privacy Policy and governing data protection laws.

5. International data transfers

In the course of our operations, it may be necessary to transfer your Personal Data to recipients located outside the European Union (EU) or the European Economic Area (EEA). These transfers may be to our, partners or service providers who are located in regions, with differing data protection laws than those in your country. When transferring your Personal Data internationally we implement appropriate safeguards to ensure the security and confidentiality of your data. These safeguards, when we cannot rely on an issued Adequacy Decision, may include for example Standard Contractual Clauses (SCCs) approved by the European Commission.

6. How long do we keep Personal Data for?

Generally, we will retain your Personal Data for as long as we need it for the purposes for which it was collected. The duration for which we retain your Personal Data will differ depending on the type of information and the reason why we collected it from you. However, in some cases Personal Data may be retained on a long-term basis: for example, Personal Data that we need to retain for legal purposes will normally be retained in accordance with usual hospitality practices and regulatory requirements.
In addition, we may be allowed to retain Personal Data whenever you have given consent to such processing e.ganalytical purposes as long as such consent is not withdrawn.

7. Data security

We take the security of your information very seriously and only handle Personal Data as permitted by data protection regulations. We use a variety of technical and organizational measures to help protect your Personal Data from unauthorized access, disclosure, modification, loss or destruction in accordance with applicable data protection laws. When handling Personal Data, our employees are obliged to comply with the regulations of the EU GDPR.

8. Your rights in relation to your Personal Data

You have the following rights in relation to your Personal Data:
  • Right of Access - you have the right to be informed about how we are using your Personal Data and the right to access that data that we hold about you.
  • Right to Erasure or "Right to be Forgotten" – you have the right to ask us to delete your Personal Data provided that there are no valid grounds for us to keep it, for example we may have to keep some or all of the Personal Data to comply with legal obligation or in respect of any legal claims.
  • Right to Data Portability – you have the right to receive the Personal Data you have provided to us in a digital format or in certain circumstances and where technically feasible the right to ask us to transmit the data to another organization.
  • Right of Rectification – you have the right to ask us to amend the Personal Data that we hold about you where believe it is inaccurate or incomplete.
  • Right to Object - in certain circumstances, you have the right to object to the processing of your Personal Data and to ask us to block, erase and restrict our use of your personal data.
  • Automated Decision Making – we may process your Personal Data by solely automated means (without human intervention), including for profiling. Where such processing may have a legal or similarly significant effect on you, you have the right not to remain subject to any decisions based on such automatic processing, except as otherwise provided by law. You have the right to understand when and how automated decisions are made about you, and the factors involved and you have the right to challenge these decisions, request human intervention, express your point of view, and seek a review of the decision.
  • Right to Withdraw Consent or Right of Opposition – if you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.
  • Right of Limitation - you have the right to request the limitation of the Processing of your Personal Data, in the form of: (i) suspension of Processing or (ii) limitation of the scope of Processing to certain categories of Personal Data or purposes of Processing.
  • Right to complain – you have the right to complain to the supervisory authority, in addition to us. For contact details of the EU data protection authority, please see here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.
The period for handling a request is 30 days unless it is a particularly complex request.
Once our specified retention period has expired, we shall delete the relevant Personal Data. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of such retention period.

9. Processing data in relation to children

Fujiya Hotel does not knowingly collect Personal Data from persons who are not legally permitted to book our services without obtaining parental consent. If it comes to our attention that we have collected or processed Personal Data from such a person, we may delete this information without notice. If you have reason to believe that this has occurred, please contact us using the contact details in the section "Contact Information".

10. Changes to our data protection provisions

We may need to make changes to this Privacy Policy to ensure that it complies with current legal requirements or to implement changes to the services detailed in the Privacy Policy, e.g., when introducing new services and products. In this case, your future visits to our Website will be subject to the updated Privacy Policy.

11. Data Subject Requests from EU Data Subjects according to the GDPR

We value your Data Subject Rights under EU GDPR and have therefore appointed Prighter as representative according to Art 27 EU GDPR. We provide you with an easy way to submit a privacy related request like a request to access or erase your personal data by visiting: https://app.prighter.com/portal/19201555234
GDPR Certification: Art 27 representation by Prighter
powered by Prighter

12. California Residents

What personal information we collect and disclose
This section provides details about the categories of personal information we have collected from consumers over the past 12 months. It also outlines the sources of this information, the business or commercial purposes for its collection, and whether we have disclosed any categories of personal information to third parties during the same period.
Categories of personal information Source from which we collected information Purpose for collecting the information Categories of third parties to whom the information was disclosed
Identifiers,
such as name, address, email address, IP address
Directly from you
  • To manage your bookings and provide our services to you
  • To invoice you and receive payments from you
  • To deal with inquiries, and other communications from you
  • To optimize our ad delivery on our website
Service technology providers
Personal information,
such as telephone number, payment data, booking details
Directly from you
  • To manage your bookings and provide our services to you
  • To invoice you and receive payments from you
  • To deal with inquiries, and other communications from you
Service technology providers
Characteristics of protected classifications,
such as date of birth, and gender
Directly from you
  • To manage your bookings and provide our services to you
  • To invoice you and receive payments from you
  • To deal with inquiries, and other communications from you
Service technology providers
Commercial information,
such as the services booked with us
Directly from you
  • To manage your bookings and provide our services to you
Service technology providers
Internet or other electronic network activity information,
such as your IP address, browser type and information, device ID and type, cookie information, plug-ins, browsing history, website activity, date and time of access,
Directly from you
  • To analyse our website usage in order to improve and enhance our services
  • To optimize our ad delivery on our website
Service technology providers
Geolocation data,
such as the country of your access
Directly from you
  • To optimize our ad delivery on our website
  • To analyse our website usage in order to improve and enhance our services
Service technology providers
Sensitive information,
such as credit card/bank account information
Directly from you
  • To manage your bookings and provide our services to you
  • To invoice you and receive payments from you
Payment service provider
Sale or sharing of personal information
We did not sell any personal information in the preceding 12 months. However, we have shared personal information with third parties for the purpose of cross-context behavioural advertising, as defined in section 1798.140 (ah)(1) of the CCPA/CPRA.
California residents have the right to direct us to stop sharing their personal information. For more information on how to exercise this right, including how to opt out of sharing, please refer to the section "Consumer Rights under the CCPA/CPRA - Right to opt-out of third-party sales and sharing".
Fujiya Hotel does not sell any personal information.
No sale or sharing of minors' personal Information
We do not have actual knowledge that we sell or share personal information about minors under the age of 16.
Sensitive personal Information
We do not use or disclose sensitive personal information for purposes other than those specified in Section 7027(m) of the CCPA regulations.
Consumer rights under the CCPA/CPRA
If you are resident in California, you have the following rights in respect of your Personal Information:
Right to Know- you have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:
  • The categories of personal information we have collected about you.
  • The categories of sources from which the personal information is collected.
  • The business or commercial purpose for collecting, selling or sharing personal information.
  • The categories of third parties with whom we disclose personal information.
  • The specific pieces of personal information we have collected about you.
You may also request that we inform you about:
  • The categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each third party to whom the personal information was sold or shared.
  • The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.
Right to deletion - you have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.
Right to Correct Inaccurate Personal Information - you have the right to request that we correct inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right to opt-out of third-party sales and sharing – we do not sell your personal information; you have the right to opt-out of third-party sharing of your Personal Information for cross-context behavioural advertising purposes and selling this data. This means that whenever you request us to stop selling and/or sharing your data, we will abide by your request. Such requests can be made freely, at any time, without submitting any verifiable request, sending an email to soumu@fujiyahotel.co.jp.
Right to Limit Use and Disclosure of Sensitive Personal Information (SPI) – you have the right to limit the use and disclosure of your SPI to that which is necessary for us to perform the services or provide the goods we provide.
Right to Opt-Out of ADM technology – you have the right to opt-out of being subject to automated decision-making processes, including profiling.
No Discrimination - you have the right not to be discriminated against because you exercised any of your rights under the CCPA/CPRA set out in this section above.
The exercise of your rights is free of charge. The response to requests based on the provisions of the CCPA/CPRA should be provided within a maximum of 45 days. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. However, for requests to opt out or limit the use of sensitive personal information (SPI), we will respond within 15 days.
How you can exercise your rights under CCPA/CPRA
To exercise any of the rights described above, please send us a verified request using the methods listed below. Your request must:
  • Include enough information for us to confirm your identity or the identity of your authorized representative.
  • Clearly explain your request so we can understand, evaluate, and respond to it.
If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor's identity or authority to make the request.
Contact us using one of the following methods:
  • Email: soumu@fujiyahotel.co.jp
  • Phone: 0460-82-0067
  • Mail: 359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa, 250-0404 Japan.
Financial Incentive Notice
Fujiya Hotel does not offer a financial incentive for the collection, sale, or deletion of personal information. Fujiya Hotel primarily collects personal data from customers in order to fulfil booking and reservation requests.

13. Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, or your choices and rights regarding such use please do not hesitate to contact us by:
Email soumu@fujiyahotel.co.jp
Postal Address: 359 Miyanoshita, Hakone-machi, Ashigarashimo-gun, Kanagawa, 250-0404 Japan.
This Policy was last updated: 20.11.2025